One system to manage the entire event cycle

With the Gridaly system, Sprawny Marketing was able to manage all its events, attendees, and ticket sales in one place. Advanced ticketing options such as early bird tickets, ticket pools, and discount codes made it possible to flexibly tailor offers to different participant groups. All data – attendance history, purchased tickets, and invoices – was centrally stored and linked to a unique user profile. This gave organizers full control over their event cycle, saving time and eliminating organizational chaos. This is a great example of how an attendee registration system can streamline logistics across multiple conference editions.

A multifunctional mobile app — the key to engagement

At the heart of attendee communication was Gridaly’s multi-event app, branded as I Love Marketing. Within the app, participants had access to all Sprawny Marketing events they attended, could revisit content, network, and take part in interactive activities.

The app offered features such as:

• Networking and matchmaking – participants easily connected and scheduled business meetings.
  
• Speaker rating – after each session, attendees could rate the presentation, giving organizers real-time feedback. An automatic speaker ranking was created at the end of the event, with top-rated speakers receiving awards. This gave attendees real influence on the event’s outcomes.
  
• Gamification – tasks engaging participants and encouraging them to interact with event partners.
  
• Social wall – enabled participants to share opinions and photos in real time.
  
• Social media graphic generator – participants and partners could create personalized graphics with the conference logo and their own image to promote their presence at the event.
  

This shows how a single event app can become the year-round hub for communication and engagement, not just before and during the event.

Gamification increases sponsor value and drives engagement

The gamification module in the app created unique value for sponsors. Participants earned points by completing sponsor-related tasks, such as visiting booths, scanning QR codes, solving quizzes, or following sponsors on social media. It ensured a high level of engagement, with the vast majority of participants downloading the app and actively completing tasks. This translated into increased traffic and interactions at sponsor booths, helping them build relationships and generate leads. Thanks to Gridaly’s event gamification, sponsors gained more interactions with participants, resulting in more leads and higher ROI.

Do you want to build lasting relationships with your attendees and deliver unique value to sponsors?

Get in touch with us and discover how the Gridaly event platform can help you centrally manage your event cycle, boost attendee engagement, and attract more sponsors.